Brand Film Production
A BRAND IS MORE
THAN A PRODUCT.
Give people a reason to care about your brand. We turn your positioning, product, and perspective into a film with a clear point of view.
Discuss a projectWhat we bring
- Brand and audience research
- Creative concepts and scripting
- Direction and cinematography
- Editing, color, and sound
- Campaign cutdowns and format planning
Start with what makes you different.
A brand film should make your identity specific. We begin with your audience, your point of view, and what the film needs to do, then develop a story and visual approach around those decisions.
Plan for the places the film will live.
A website hero, a product launch, and a paid campaign ask different things of a film. We plan the primary film and any shorter edits together, so the campaign has a coherent visual language across placements.
For Equip Foods, we partnered with the brand’s creative and marketing team across a rebrand and national Equip Kids launch. “HXM truly felt like an extension of our team,” says Alyssa Marafino of Equip Foods.
See how we introduced a retreat through its spaces and atmosphere in our SoHum website brand film.
See the approach in practice
RELATED WORK.
Before we start
A FEW ANSWERS.
What is the difference between a brand film and a commercial?
A brand film usually introduces a company’s identity, perspective, or story. A commercial is typically built around a more specific product, offer, or action. We help define which approach fits your campaign.
Can you handle the full production?
Yes. HXM’s services cover research, strategy, scripting, direction, filming, and post production. We can also work alongside your existing marketing team or agency.
How much does a brand film cost?
The scope determines the budget: creative approach, shoot days, locations, crew, talent, and final deliverables. We start with a conversation about the project and build a proposal around it.
Next project
LET’S MAKE
YOUR NEXT FILM.
Have a brief, a story, or a starting point?
We’d like to hear it.