Website brand film

SoHum.

The film

Best with sound

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SoHum
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The project.

A first glimpse of a place to pause. A website brand film introducing prospective guests to SoHum through its spaces, food and atmosphere.

Client: SoHum

The goal

A feeling before a visit.

SoHum is an Ayurvedic wellness retreat in the Blue Ridge Mountains near Asheville, North Carolina. The film needed to give prospective guests a feeling for the place before they arrived. The creative direction was intentionally faceless, with a slight sense of mystery and room for awe and wonder.

We let the setting and details of the guest experience carry the story. Spaces, food and services became the focus, bringing the atmosphere of a stay into a visual introduction for the website.

HXM’s role: HXM led creative planning, production and editing in collaboration with the SoHum team. Together, we developed an understated, atmospheric film that reflected the experience they wanted to share.
What we made: One website brand film.

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