Brand partnership
Equip Foods.
The national launch film
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Equip Kids Film
1:57Honesty.
Health.
Family.
Almost half a year. Two connected projects.
Equip’s values were already clear: honesty, health and family. Our job was to help those values come through in the films, first for the rebrand and then for the national Equip Kids launch.
Equip stayed deeply involved in the creative and marketing strategy. We partnered with their team to translate their messaging into the production and the edit, keeping the people behind the brand at the center.
Three creator stories
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Hannah’s story
1:03Shelby’s story
1:06Salomé’s story
1:02The brand film
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Equip Foods Brand Film
2:00Additional campaign asset
The cancellation
flow film.
As part of the same ranch production, HXM also created a cancellation flow video for Equip. The video was shown to customers who were about to cancel their subscription and helped reduce subscription cancellations by 3x.
The cancellation flow film
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Equip Cancellation Film
0:47The rebrand
The founder.
The source.
For Equip’s rebrand, the founder was the face of the brand. The film connected Equip’s whole food philosophy to the ranch, the ingredients and the people behind the product.
- HXM’s role
- Creative partnership, production, directing, cinematography and post production, working closely with Equip’s creative and marketing team.
- Direction
- Perry Grone
Equip Kids
Family,
in three places.
The Equip Kids launch brought together three influencers in New York, Montana and Los Angeles. We traveled for the shoots and created a main launch film, plus three individual vertical stories for Hannah, Shelby and Salomé to post.
- What we made
- A main campaign film, three influencer stories and supporting photo assets.
“HXM truly felt like an extension of our team. They were incredibly easy to work with and brought our vision to life even better than we could have imagined. We are already working with them on another project and are so excited to continue the partnership.”
Let’s work together.