2024Personal Brand Launch

Chris Petkas.

Selected films

Selected from the seriesBest with sound

His voice.
His values.

An investor. A Navy veteran.
A personal brand true to him.

Chris wanted to launch a personal brand that felt unmistakably like him. We started with his writing, his philosophy and the way he sees the world.

Freedom, truth, discipline and mental toughness were the throughline. We wanted those values to come through clearly, so people who shared them could connect with him.

Beginning in April 2024, we brought that approach to a five month content campaign.

The audience

18,000followers

From essentially no following when we began to roughly 18,000 followers by the end of our work together.

Videos delivered: 40
Videos per month: 08
Months of content: 05

A life in motion.

Selected from the seriesBest with sound

The approachFrom his notes to the screen

His notes.
His voice.

After each shoot, we sat down with Chris and recorded him reading excerpts from his own notes. In the edit, those recordings became the voiceover.

Footage of training, jiu jitsu, shooting and everyday routines gave his words a visual language. His own delivery kept the films grounded in who he is.

HXM’s role: Strategy, content structure, directing, filming, editing and publishing.
The response: The launch attracted inbound interest from people wanting to collaborate with Chris.