Competition films
Apex Athlete.
The films
Selected from the seriesBest with sound
Event recap
0:55Apex Chicago
0:46Documented response
One event.
Eight posts.
- Organic views across eight posts from one event
- 715K+
Eight distinct posts. One Apex event.
Rounded screenshot counts sum to approximately 715.8K views, captured . Organic distribution reported by HXM.
More from the series
Best with sound
Athlete #3
1:18Chicago promo
0:24Strength
0:44Mile
0:22Speed
0:28Power
0:32Recap
1:09THIS Community
0:27The project
Make the energy travel.
Apex was launching its brand when HXM joined as its original content partner. The goal was to capture the energy of the competition, get people’s attention and help build a community around it.
We started in founder Tim Riley’s hometown of Austin, filming two events there before traveling with Apex to Chicago for a third. The work brought together event recaps, athlete stories, promotional edits and films about the competition’s categories.
Across the series, the focus was on the people and the feeling of being there: athletes pushing themselves, a crowd behind them and the pace of the event. The films carried that experience beyond the field. HXM handled the work from strategy through post-production, then handed the finished videos to Apex to post.
- Direction
- Perry and Dakota Grone
24.1K likes on the original Reel.
Public Instagram count as of .
Let’s work together.